NEW BALANCE 204L

LAUNCH 30/07/25 - MORE INFO COMING SOON

Discover the 204L: a new silhouette that reinterprets the running heritage with an unexpected twist. Inspired by the athletic style of the 2000s and with a nod to 1970s sneakers, the 204L combines retro and modern with surprising naturalness.

Its low profile and streamlined proportions are enhanced with arched lines on the overlays, while premium suede adds sophisticated texture with a tech feel. It inherits details from some of New Balance's icons, past and present, and achieves something rare: feeling new and familiar at the same time.

To present this unique vision, Rosalia becomes the campaign image. Her unmistakable style and ability to move between genres and generations perfectly reflects the spirit of the 204L.

A sneaker designed for those who understand that the difference is in the nuances.