New Balance was founded in 1906 as a manufacturer of ergonomic insoles. During the 20th century it became one of the biggest brands of sports shoes. Its main feature is an ergonomic arch that provides great stability when walking. The objective of this brand is to offer a total performance of its products. Today it is a reference in the world of sneakers thanks to its impressive manufactured designs "Made in England" and "Made in USA". As a result of its "balanced" shoes, New Balance is making a name for itself in the market by providing technical features such as heel counters or mixed gel inserts.