tokidoki, which means "sometimes" in Japanese, is a brand specializing in Japanese-inspired collectible art toys. Created in 2006 by Italian artist Simone Legno, its characters are designed in kawaii style and include: Cactus Friends, Donutella and Her Sweet Friends, Unicorno, Moofia, Mermicorno, Til Death or Punkstar. They also collaborate with brands and pop culture icons.