Lacoste is a brand founded in 1923 by the professional tennis player René Lacoste "Le Crocodile". Over the decades it has become synonymous of quality and distinction, such as the legendary pique polo shirt with its indelible crocodile logo embroidered on it, which became an icon during the 70s and 80s. Today, the Lacoste Live! and Lacoste Sport collections capture this essence with a point closer to contemporary and urban fashion, without losing the level of quality and luxury construction in their garments.
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