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New Era

German immigrant Ehrhardt Koch saw an opportunity to redesign the process and the quality of “fashion” headwear. In 1920, his dream came true when he starts New Era Cap Co. Being named the exclusive supplier of on-field caps for Major League Baseball in 1993, New Era finally became the official sideline cap of the NFL and the official on court cap of the NBA. Experiencing its first custom fashion headwear in 1996 with Spike Lee, New Era shapes a future of creativity in lifestyle collaborating with top tier brands and designers.

New Era

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