ASICS Corporation is one of the most representative brands of sports equipment in Japan. It was founded in 1949 in Kobe, under the name of Onitsuka Tiger, based on the manufacture of basketball shoes. The name ASICS was chosen in 1977 in honor of a famous Latin phrase "Anima Sana in Corpore Sano". Based on the acronym, the main objective of this brand is to create a healthy and happy way of life. ASICS products were introduced in the United States in 1977. Today it is one of the fetish brands for sneaker lovers, thanks to its emblematic running silhouettes and the GEL cushioning system.