Founded in 1999, Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events. Focused on art and creativity with a strong penchant for originality, Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which is it born. Alife cannot be defined by one cultural movement alone. Alife is art. Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe.