Diadora is the most recognized brand of sports shoes and equipment in Italy. Founded in 1948 by Marcello Danielli, it has become a reference point for tennis, athletics and other disciplines throughout its history. In 2014 Diadora relaunches its most legendary silhouettes, impressing the sneaker community with its N9000 collaborations with Patta, 24 Kilates and Solebox among many others. This brand returns to European market merging modern and retro at the same time.