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Three creative people, three styles and three visions which reinvent the crocodile. On the 18th of March 2020, Lacoste invites the artists FriendsWithYou, Jeremyville and Jean-Michel Tixier to make the legendary French logo their own. Trans gured in turns by the candid strokes of Samuel Borkson and Arturo Sandoval III of the duo FriendsWithYou, the teeming style of Jeremyville or the clear lines of Jean-Michel Tixier, the reptile shows itself in a new light. Known for their optimistic graphics and positive vision of the world, these artists have created three colourful collections. From off-the-peg clothing to accessories, the brand’s timeless articles appear in cool, joyful and outlandish pop versions. Three original collaborations mingling humour and tenderness which each in their own way revisit the Lacoste world through the prism of joy.