HUF was born in a small shop in San Francisco founded by skater Keith Hufnagel. With his great growth and fame, Hufnagel saw the need to launch his own line based on streetwear, skateboarding and fashion. It would soon become one of the benchmarks of world streetwear, thanks to its vintage style designs with that West Coast touch. 10 years later, HUF has evolved into a garment manufacturer with high quality products.
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